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Keep your website’s content fresh

Hunic Group • Jan 16, 2023

Keep your website’s content fresh

Gaining and retaining your customers’ trust should always be your top priority! If you provide great services and great value to them continuously, they will remain loyal to you for years to come, but there is more you can do. The key to keeping a good relationship is establishing and maintaining an open communication channel 24/7, and your website is one of the best tools to do this. Your website should look the part and provide the latest information about your business, new available products and services, and especially it should showcase that you remain an industry leader. Keeping your image up to date means that your brand remains cutting edge, and your customers will feel proud and safe to have you as their partner of choice.


Today, there is no excuse for having outdated information on a website, nothing looks worse than a site that is not secured, that contains broken links or pages that say coming soon. This can create uncertainty and distrust for your visitors, and give the impression that your business does not place the importance it should on its image. A bad looking site is a direct reflection that things are not going well in your business. On the other hand, keeping your website looking great, with content that is engaging, with advice and other useful information will tell your customers that your business is flourishing, and you will begin to earn a reputation as a source of valuable and trustworthy information, which in the long run will result in customer retention. Updating your website regularly will also help boost your search engine ranking, especially if your site contains top quality content.


Things you can do to keep your website interesting:

There are many ways to create and maintain strong and interesting content on your website. Incorporating blogs with interesting facts and data, your professional advise and opinion on subjects that relate to your industry, adding a gallery with great photos of your products or your newest completed projects, sharing testimonials from your happy customers, offering seasonal specials or promotions, posting awards and certifications your business has earned. These are just a few examples of the endless options available to keep your visitors coming back to you. Not only will they come to find out what is new, but your business will also appear more credible, abreast with industry trends and you will have the opportunity to be in direct and ongoing communication with your audience. This is priceless!


Offer convenience to your website visitors:

Your customers want a fast and convenient experience. Nowadays convenience will actually make or break a deal! Things like accepting online payments, having a shopping cart on your website and offering either local deliveries or curbside pick-up options, the ability to schedule appointments with you, to download coupons, get quick and helpful tips, activate a call directly from your site to you without having to look up your phone number, chat via your website, email you from your website’s contact form, there is so much you can do through your website in order to facilitate your clients’ experience with you. Call them to action, give them a great experience and they will love you forever!


Use your website to show your business is constantly improving:

Having key information available on your website is crucial. For example, telling your audience you are diversifying and offering new products or services, informing them that you have hired new personnel to improve your operations, sharing that your brand is getting great recognition, showing that you are participating in a conference or event, showing you are increasing your social media followers, these are all important news and facts that will reflect you are running a successful business, one that is constantly finding new and better ways to enhance your customers’ experience. Evolving for your customers means you care, and your website should show it.

By Hunic Group 16 Jan, 2023
Never stop marketing your business.
By Hunic Group 16 Jan, 2023
Let’s face it: Today everyone is online, either conducting business or socializing. This includes users that have some type of physical disability. The internet is the go to “source” for everything. We buy groceries, schedule meetings, connect with family and friends, do banking, read news, and conduct our day to day operations. This is why web accessibility for all has now become more crucial than ever. Providing an all-inclusive experience in the internet is very important, especially for individuals with disabilities who have difficulties accessing and navigating sites. Making your Website accessible and ADA compliant will show that your business places utmost importance, and cares to create a digital space that is friendly to all users. No matter to what audience you cater, you must deliver the right message and the right experience, and also protect your business from a lawsuit for not meeting ADA regulations and compliance. Accessibility functions may range to cater to many ranging from blind, epileptic, elders, or to those with motor impairments. Our company can help you make a difference by making your website friendly and accessible to all. By adding or integrating key features, visitors will be able to view your site in any color variation they require, with bright or dark contrasts, shade options, saturation adjustments, larger font sizes and types, line spacing options and more. Having a smart navigation and accessibility will deliver an optimal browsing experience to the unique needs of your website visitors and meet the new norms and standards for those with physical, sensory or cognitive disabilities. Give accessibility for all your web users Making your website ADA compliant means making it better, with smart navigation that is simple and intuitive for all users. Visitors with physical impairments will have the option to better display your website’s navigation as well as text and images. Either through voice command or by clicking in any of the toolbar options, they will be able to change colors, easily navigate the pages, and click on other desired functions, icons, buttons and elements to adjust to each particular need. Standout by showing that you care Having your website ADA compliant will show that you are in business for the right reasons. It will show that your company stands for providing an equal experience and accessibility for all, and that you go the extra mile to deliver the best possible user experience to your intended audience. No matter the nature or size of your business, showing your commitment, standards of quality and fairness, will impress, please and gain the attention from those seeking your products or services. Avoid the risk of lawsuits Protect your business from lawsuits! By remediating your website and making it ADA (American Disability Act) and Section 508 compliant, you will meet global internet and website standards and regulations that will protect you from long, expensive and complicated lawsuits that can damage your reputation. There is a growing number of lawsuits taking place targeting websites that are not ADA compliant with the basis that they are discriminating against people with disabilities by failing to provide the required accessibility. Compliance and great design The design of your website will not be affected by adding accessibility and compliance functions, on the contrary, our company will ensure that your site remains looking and working great. Our goal will be to ensure that your site delivers a seamless browsing experience for all, through a smart navigation and design that is both visually appealing and easy to use in all platforms and devices. The ADA certificate will conveniently appear throughout each of the pages of your site, and each user will have all the necessary options to select from for an optimal outcome.
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