There are some that say: “When times are good, you Should advertise; when times are bad, you Must advertise.” This is called smart business 101. All forms of marketing play a vital role in the success of a business, but online marketing is the one that allows you to measure results in real time. No matter your type or size of business, planning and executing a strategic marketing campaign will make all the difference. At the end of the day it is all about numbers. Wow many people did you reach, how many new customers did you gain, how much did your business grow? how much exposure did your brand have? If you are not meeting your desired numbers or business goals, the answer lays in front of you: A change is crucial, and this means you need a well designed marketing plan, which should be placed in the hands of an experienced team that knows how to deliver results. 

The foundation of a good marketing plan starts by having the appropriate image for your business, product or brand. Your audience will not connect or identify with you unless they understand you. The most effective way to showcase who you are is through a website that accurately represents your business, that tells your unique story, that clearly describes what you do, and what value or benefits you bring to your audience immediately and in the future. We are visual and emotion-driven, therefore, a robust, credible and solid online presentation should effectively tell what makes your brand, your goods or services different from the rest. Once that message is conveyed, a customized, well defined and aggressive campaign will for sure deliver great results. Of course adjustments will have to be made depending on the ongoing response and behavior from your target audience, and our team will be there to guide you every step of the way, and to ensure that your marketing campaign remains impactful and successful.

Having a Website, Facebook or Instagram is only a start:

Real marketing is a lot more than having your website and social media pages created. That is only the beginning, and by the way, all of these should be created by experienced professionals that know how to code a website that is search engine optimized, and how to create professional social media accounts for your business and not for socializing with your friends. A successful marketing campaign requires careful planning, the right design and content, strategy, knowledge, money and time. It is a common mistake to believe that publishing your website and posting something on your Facebook or Instagram account will immediately result in a new customer calling you or purchasing from you. Your website needs to be found, and your social media content needs to stand out and deliver value. People see hundreds of posts a day, so unless you know how to deliver an impactful message, your posting will get buried just like every other one in the internet.

It is vital to show your audience that your business survived the Pandemic:

The pandemic had a global impact of epic proportions. We lost lives and we lost businesses. As we adjust to the new norms, one of them being doing business online, it is becoming increasingly vital to show that your business survived, that it remains solid, open and ready to cater to your audience, and if possible to show that you are even better than before. As more and more businesses are using the internet to reach their potential customers, you can’t afford to stay behind, you must invest in marketing your brand, products and services, and use creative ways to remain innovative, interesting, competitive, and to offer flexibility to your audience so they remain loyal to you. Showing a great and current image, sharing positive news and useful industry information will help you deliver the right message. It is essential that you have an experienced team behind you, the knows how to utilize the most effective marketing channels available to date to achieve this goal. The success of your business depends on making the right marketing choices!

The importance of boosting your online position:

It is time to invest in digital marketing! With so many available options to select from, ranging from social media marketing, to SEO, to pay per click, to sales funnels among others, you now have endless ways to reach your audience in real time, to interact, inform, impress and convert prospects into customers and increase your revenue. There are many ways to optimize and position your website strategically, no matter how small or how large your marketing budget may be. Nowadays online marketing allows you to place your products or services in front of your potential customers at the right time, to track their behavior and to call them to action. Paid campaigns such as Facebook ads and Google ads deliver instant results, in many cases you can start seeing results the moment your ads are published. Other strategies such as organic SEO takes a bit longer but will deliver solid results. Higher online ranking, with a credible website means you will have better conversion chances.